Zwift

Pick standard Zwift ($19.99 a month or $199.99 a year) if you want the biggest group-ride and racing scene on one membership. Skip Zwift Plus ($29.99 or $299.99) for now unless you want filmed video routes and a built-in coaching plan in the same app and can live with launch-week gaps: the first reviewers liked the video quality but found the routes empty and the coaching unproven. Pick something else if you want proven adaptive training (TrainerRoad), a large real-road library (ROUVY) or a free app (MyWhoosh). Prices are from Zwift’s Pricing and Billing FAQ, checked 2 Nov 2026.

Zwift or Zwift Plus

Since 29 October 2026 Zwift has two tiers. Plus replaces the standard membership rather than sitting on top of it, so you pay one price or the other.

The annual savings are our arithmetic. DC Rainmaker gives the Plus price as €29.99 and £26.99 a month. Moving from standard to Plus costs $10 a month or $100 a year on annual billing.

Trial and refund: monthly plans of either tier start with a 14-day trial, and per Zwift’s FAQ the trial includes the Plus features. A payment method is needed and billing starts automatically when the trial ends. Annual plans have no trial, but a first-time annual subscriber who cancels within 30 days gets a full refund. At launch, existing members were offered a free month of Plus for a limited time.

What Plus adds, according to the first reviews

Plus launched three days before this check, so these are first impressions, not long-term verdicts.

• Zwift Video: 21 filmed routes totalling 385 km at launch, per Cyclingnews. DC Rainmaker reports that Zwift filmed them itself rather than importing ROUVY footage, that the picture is clearly sharper than ROUVY’s, that all but one route takes under an hour (each can loop), and that ROUVY’s library is much larger. BikeRadar found the routes empty in pre-launch riding and “pretty boring” as a result, and could not see a reason to pay about £10 more a month unless they fill up. Organised events and meetups on video routes are promised for the coming months.
• Zwift Coach: builds a plan from a questionnaire on your weekly time, training days and goal, then adjusts it. DC Rainmaker says the workouts themselves are human-made, with the automated part deciding which Zwift activity to give you (a route, a workout or a pace group). Escape Collective reports Zwift found an algorithm-based engine worked better than an AI one. BikeRadar notes Coach only counts rides it can see: training logged on an unsupported device, such as a Polar watch, is ignored. Outside rates the adaptive coaching well but says that at launch there is “not enough feedback”.

If adaptive structure is the reason you are looking at Plus, compare it with TrainerRoad, which costs $8 a month less than Plus and has years of adaptive training behind it; the trade-offs are in Zwift vs TrainerRoad vs MyWhoosh.

What it has cost over time

Zwift went from $9.99 to $14.99 a month in November 2017 (Zwift Insider). In May 2024 it rose to $19.99 a month, about a third more, and the annual plan from $149.99 to $199.99 (Cyclingnews); existing monthly members moved to the new rate from their first bill after 6 June 2024 (Zwift Insider). The standard price has not changed since. Plus is the first time Zwift has sold tiers. Prices differ by country, and in-app purchases through Apple can differ again. To total a year of Zwift against the alternatives, use the app cost calculator.

Hardware: what you need and what Zwift sells

The membership includes no hardware. Zwift runs on Windows 10 64-bit or newer (x86 only, so not Windows on ARM), macOS 10.14.4 or newer, iPhone and iPad on iOS 15 or newer, Android 9 or newer on a 64-bit Arm phone or tablet, and Apple TV 4K or Apple TV HD on tvOS 15 or newer (Zwift Support).

You do not have to buy Zwift’s own kit. Any smart trainer it supports will work; whether a cheaper route makes sense is covered in Do you need a smart trainer for Zwift?. What Zwift sells is a virtual-shifting system: a single Zwift Cog in place of a cassette plus a Zwift Click shifter, which works only on trainers listed as Zwift Cog compatible (the full list and its limits). The current bundles are the KICKR CORE 2 with Zwift Cog and Click and the Zwift Ride smart frame with a KICKR CORE 2, both with prices and dates in the database.

Zwift now owns ROUVY

Zwift bought ROUVY, announced 29 April 2026. Both apps keep separate subscriptions and roadmaps, and from ROUVY version 4.5.5 Zwift Ready trainers, the Zwift Ride and Cog and Click work in ROUVY (Zwift’s ROUVY FAQ). That matters if you are choosing between Zwift Video and a ROUVY subscription: the ROUVY review has the price and library comparison.

Who should skip it

Riders who want the lowest cost: MyWhoosh charges nothing to ride, and Zwift vs MyWhoosh lists what Zwift’s fee buys over it. Riders who follow a coach’s plan in another app and only need ERG control. Riders who dislike game-style worlds and want real roads, for whom ROUVY’s library is larger than Zwift Video’s at a lower price.

Compared with its closest rivals

Prices and plans as shown by each vendor on 2 Nov 2026. Currencies differ, and no conversion is done: a vendor that shows only euro prices is listed in euros.

The table shows standard Zwift; Plus prices are in the tier table above.

How this page was researched

Researched from Zwift’s pricing page, support FAQs and newsroom, ROUVY’s support page and the independent reviews listed under Sources; checked 2 Nov 2026. Zwift’s and ROUVY’s sites could not be fetched directly, so prices come from their pages as returned by web search. SmartBikeWiki runs no tests of its own; every finding above is the named reviewer’s, paraphrased. This page carries a 90-day review date.